About

What is Brief Agent?

Brief Agent helps you turn a business problem into a creative brief—in minutes. It streamlines the strategic process by linking together workflows that help cut through vague client direction and research overload to uncover the insights that spark great creative work.

Check out this quick walk-through to see it in action:

https://www.loom.com/share/482d88e6e25d4ec5800f2b6f774f57c6

How does it differ from the rest of Waldo?

While Waldo supports broader research and insight development, Brief Agent is a focused multi-step workflow built to guide you through the strategic process and get to a smarter creative brief, faster.

What kind of outputs does Brief Agent create?

Brief Agent generates research and insights as you move through the workflow, culminating in an editable creative brief that can be exported to services like Microsoft Word, PowerPoint, Google Docs, and Google Slides. The research output is organized into two key sections:

• Foundation: Fully explorable research pulled from the web, social platforms, ad libraries and more—structured similarly to Waldo’s main UI.
• Findings: Clear, strategic takeaways that distill the “so what?” for client decks or creative teams. This section also includes exportable visual elements.

What are some additional use cases beyond pitch work?

Brief Agent is designed for more than just speed under pressure. It’s useful for:

• Uncovering insight gaps for brand repositioning